We-Vibe maker acquires Loop Health and launches new pelvic health brand

Posted: October 30, 2015

Standard Innovation, the manufacturers of the We-Vibe range, has announced the acquisition of Loop Health, a health-focused technology start up based in Norway. Standard Innovations says the purchase will allow the company to expand the breadth of its science-backed, superior-quality product offering in the broader health and wellness market, and in the coming months it will launch pelvic health products under the new Attivia brand.

“When first introduced to Loop Health, we were immediately impressed with the innovative design and technology that the talented Loop Health team brought to the table,” said Frank Ferrari, president of Standard Innovation. “With the addition of Loop Health we expand and broaden the reach of our product portfolio and pave the way for a creation of Attivia.”

“We started Loop Health to give people better health and wellness experiences through thoughtful design and use of technology,” said Adam Scheuring, CEO of Loop Health. “With Standard Innovation’s successful history of delivering superior quality consumer products, we’re confident that we can make a bigger impact on people’s lives with Attivia.”

Adam Scheuring, Anders Guldahl, Line Andersen and Karianne Ellekrans founded Loop Health in 2013. Scheuring and Guldahl are engineers with expertise in both hardware and software development and they will join the product development team at Standard Innovation. Andersen and Ellekrans have years of experience in developing intimate products for women and they will take on new design and marketing roles. The acquisition includes all Loop Health assets including technology, patents and personnel.