The original couple’s toy, We-Vibe, is marking its 15th anniversary by releasing the results of a study* which reveals that sex toys have a positive impact on relationships in addition to enhancing couples’ sex lives.
Almost half of the participants (46 percent) in the study stated that communication in the relationship has improved since they regularly use a couple’s vibrator.
Elisabeth Neumann, sexologist and head of user research at We-Vibe, commented: “Our vision is to enrich the sex lives of couples. We want to inspire people to try new things, be adventurous and talk to each other about it. The success and our customers’ feedback show that sex toys help couples rediscover their intimacy, communicate needs more openly and be at ease about their sexuality.”
The survey showed that for three-quarters of couples in Europe (72 percent), the fun during sex has increased since buying a couple’s vibrator. Over half (53 percent) of users experience more frequent or more intense orgasms and 44 percent feel closer to their partner.
Neumann says that the We-Vibe app plays a major role in this, as it makes it possible for couples to experience intimacy with each other even in a long-distance relationship. “Experimenting with sex toys stimulates the imagination and lets couples talk more openly about their preferences,” said Neumann. “We are particularly pleased that more than a third of the participants report that their communication in the partnership has improved. A sex toy doesn’t even have to be used for that, but it’s often a good start for talking about desires and preferences.”
In a different** survey, customers from the LGBTQ+ community emphasise the wider range of possibilities that arise with sex toys: 41 percent of respondents report that they have tried and found new places for their sexual activities.
For 43 percent, the We-Vibe app has improved their love life when they could not be with their partner. Nearly two-thirds find sex and masturbation easier with sex toys because they can simultaneously use their hands to pleasure their counterpart or themselves.
* The online survey was conducted in September 2022 with 681 participants (316 people from Canada and the US and 365 from Europe). All participants own a couple’s vibrator from We-Vibe.
** The online survey was conducted in February 2023 with 826 participants from Europe, Canada and the USA who identified as anything but heterosexual.
