Wanted: new trophy cabinet for London’s Coco de Mer*
Posted: February 10, 2016
Coco de Mer’s Pleasure Collection of luxury toys [examples, pictured above] has won four leading packaging and design awards including the top prize at The Drum’s prestigious Dream Awards. The Drum describes itself as a global media platform and the biggest, marketing website in Europe, and its Dream Awards celebrate Europe’s best branding. Launched last year, the Coco der Mer collection of pleasure products also won Gold at The Fresh Awards in 2015 and was a winner at the Mobius Awards.
These latest accolades come after a bumper year of awards in 2015 for Coco de Mer’s bold cinema and online ad, X, developed with photographer Rankin and advertising agency TBWA\London. The X film won Best Editing at Milan Fashion Film Festival as well as Best Editing and Best Advertisement at the London Fashion Film Festival – in addition to being voted Ad of the Year by readers of Drum magazine. Last year was also the second year in a row that Coco de Mer won Independent Retailer of the Year at the UK Lingerie Awards.