Shots Media has announced that Vive, its new luxury brand, will have its own window display in Harmony’s Oxford Street branch for two months. Shots’ in-house design team created a 3D structure for the store window which features a number of Vive lines presented on a stand.
The Vive range debuted at last year’s EroFame and Shots Media said: “With the release of a new and exclusive luxury brand, one of the most important things is a very good marketing campaign. The main goal is to make consumers aware of the new product, recognise the designs and feel a connection with the brand.”
Oxford Street, a major road in the City of Westminster in the West End of London, is claimed to be the busiest shopping street in Europe (source: Transport for London, 2014), with around 300 stores packed along its length, which runs from Marble Arch to Park Lane. It reportedly receives around 200 million visitors a year – so Shots can comfortably tick the ‘consumer awareness’ box.
Retailers interested in having their own store receive the Vive treatment should contact their Shots sales manager. For more information about the Vive range, visit www.shots.nl and to see a short video of the Harmony installation click here.