Vanity by Jopen receives makeover

Posted: September 24, 2014

Luxury pleasure product brand Jopen has received a makeover, with new packaging styled to appeal to today’s discerning luxury shopper. The new packaging has fresh, modern graphics and is optimised for displaying the sixteen distinct, award-winning shapes and sizes of the Vanity Collection.

Susan Colvin, president and CEO of Jopen, said; “You are going to absolutely adore the elegant, re-imagined Vanity packaging. It has a foil treatment that makes it really pop on the store shelf – you’re going to love stocking the new boxes! The new look is destined to increase sales and reinforce Vanity’s position as one of the premium luxury pleasure product collections on the market.”

The new packaging doubles as a keepsake box with an easy-snap magnetic closure. Additionally, Vanity charging cords – with the exception of the based items – have been converted to USB. This makes it easy and convenient to power up the product anywhere in the world. The USB cords are included with USB-charging Vanity items.

Robin Stewart, brand manager for Jopen, said, “Talk about fabulous! The Vanity packaging is to-die for. Sturdy yet pretty, it truly captures the personality of the flagship Jopen Collection. The USB charging cords are a fantastic feature for today’s girl on the go!”

Artwork for the new Vanity packaging is available on the Jopen website. It can be downloaded from each product’s page. For more information, or to download high resolution product images, visit