Premium US lubricant brand Überlube is now available from Net 1on1 Wholesale. Formed in 2002, Überlube is still a family-run business and its personal lubricant contains only four ingredients – and only three people in the world know what they are.
“Überlube is an extremely exciting name in the industry – a staple of luxurious simplicity both in branding and formulation, this is the connoisseur’s lubricant,” said Net 1on1 sales manager Sebastian Gonzalez. “I’d say one of the biggest selling points of this premium brand is the fact that the formula is silicone-based so it offers long-lasting lubrication, but it is still latex-compatible so can be used in conjunction with condoms. Überlube also comes with the recommendation of over 5,000 doctors and health practitioners so there’s no doubt that it is safe for the body and great for the skin.”
The moisturising lubricant is said to naturally dissipate into the treated skin surface over time, leaving it hydrated, silky, and smooth. It is also entirely vegan-friendly and cruelty-free and registered with the FDA and CE as a body-safe medical device.
“The pure formula is really showcased by the minimalist branding that lets the crystal-clear lube take the centre of everyone’s attention,” added Gonzalez. “It takes real confidence in product quality and brand identity to pull of such an understated packaging design. It works perfectly for Überlube though, in fact, it makes the bottle so discreet and elegant that it’s entirely nightstand friendly. This purist approach even landed them some cross-market success with the product used both in sports against chafing and in hair salons as a multi-purpose hair styling solution.”
He concluded: “With nearly 20 years’ experience in this business, we have very high expectations for this brand and the UK market is ready for something of this calibre. We are taking on the entire range of Überlube products, including the super chic, metal travel cases that are going to be incredibly popular with busy consumers who are always on the go.”
The Überlube range will be available for retailers to purchase from mid-November.
Net 1on1:
[T] 01273 830280
