Scala’s bi-annual International Trade Fair was scheduled for the first three days of March and, amongst the special offers and new product launches, the company was expecting its new ToyJoy catalogue to create one of the biggest stirs at the event.
Since ToyJoy was launched it has collected a number of awards, including Best Sex Toy Brand at the ETO awards for the last three years. The restructured range now includes over 600 items and the catalogue has been renamed The Collection.
Scala’s Clive Gore stated: “I’m pleased with the feedback we’ve already had from customers who like the new catalogue. The ToyJoy brand has built up several ‘mini labels’ within the collection that have now been grouped together properly, with the Brutal Pink fetish items working particularly well.”
Representatives from all Scala’s major labels, including California Exotics, ToyJoy, Evolved, Pipedream Fetish Fantasy, Wet Lubricants and Doc Johnson were expected to be available at the Scala Fair. More details from the event will be included in next month’s ETO.