Toy becomes Play at Scala Playhouse

Posted: June 4, 2014

It may have escaped some ETO readers’ attention that in January Scala Playhouse introduced its new magazine, Play, which used to be Toys, with a new look and name. During the Scala Fair visitors filled in a questionnaire about Play magazine to ask if they liked the new look for the magazine. The responses were very positive, according to company representatives.

The magazine was formerly a catalogue with products, sales items and a price list. Play is now a complete magazine, with editorial features on topics like visual merchandising, and tips and blogs from suppliers and Scala Playhouse staff.

The June edition of Play magazine is a men and women special. One side is all about men and the other all about women. Read about the advice Kaat Bollen gives – the youngest sexologist of Belgium tells reveals her insights about sex, taboos, men and women. Of course, there is an interesting  sales section and all new brands and  products are  presented.

All customers of Scala Playhouse have the opportunity to receive Play magazine. It is sent together with EAN magazine.

If you are interested and not yet receiving them, contact your sales representative for more info.