Tonga has announced it has acquired CLS Healthcare, including brands Willie.nl, Willie Homeparty’s, and Condoomfabriek. The acquisition will allow Tonga to expand its own product range and also supply consumers for the first time.
Directors of Tonga, sisters Melanie and Stephanie de Jonge, are excited by this move.
“We are extremely happy to be able to expand Tonga BV further with the help of CLS Healthcare’s brands and expertise,” Melanie said. “There has always been a strong bond and cooperation between the two companies from the very beginning of Willie.nl. This acquisition therefore marks another milestone in the history of Tonga BV and CLS Healthcare BV. Both companies share a common vision for the future, focused on improving the customer experience and growing the product portfolio.”
This strategic acquisition offers both companies new growth opportunities, both nationally and internationally. Tonga BV will work to expand its product portfolio for shops and home parties and strengthen its marketing position. By doing so, the aim is to increase customer loyalty and strengthen its position in the market.
Tonga says one of its key missions is to boost education on intimacy and sexuality, and through this acquisition it will be active in the entire supply chain, from product development to the end consumer, and can respond even better to market demands.
CLS owners Jacqueline Texidor and Florian Albers commented: “For 15 years, we have built reliable, strong brands such as Willie.nl and Willie toys where customer experience, quality, and pleasure were the most important for us. Melanie and Stephanie share this vision of entrepreneurship and I am therefore very proud that they will take our brands to the next level with a lot of new energy. We wish them huge success and entrepreneurial fun in the coming years and we are sure that they will give many more customers a wonderful experience with erotic items.”
