Tokidoki X nominated for mainstream licensing award

Posted: April 26, 2017

Lovehoney has been nominated for a top licensing award for its Tokidoki X collection. The firm is up against brands such as OPI, Mac Cosmetics, and Clinique in the Health and Beauty Aids category at the 2017 LIMA Licensing Awards. LIMA (The International Licensing Industry Merchandisers’ Association) is the leading trade organisation for the global licensing industry. Winners will be announced at the LIMA Awards Ceremony, which will be held during Licensing Expo on Tuesday 23rd May in Las Vegas.

Lovehoney’s co-founder Neal Slateford said: “We are delighted to be nominated for such a prestigious award in the world of licensing. This is the third year in a row that we have been nominated for a LIMA award, scooping the awards previously for our Fifty Shades of Grey Official Pleasure Collection in 2015 and Motörhead Official Pleasure Collection in 2016. Tokidoki X marks the first time a pop culture brand has entered the pleasure products market and the response has been phenomenal.”

The Tokidoki X Unicorn Massage Wand is now being stocked in Boutique Passage du Désir, a group of eight luxe love stores across France in the key shopping areas of Paris, Lille, Marseille and Nantes, with the flagship store located on rue Sainte Croix de la Bretonnerie in the capital.

Lovehoney sales executive Jade Bawa said: “We are delighted that Passage du Désir are now stocking the Tokidoki X Lovehoney Unicorn Massage Wand. It’s a surprising and exciting partnership, and we can’t wait to see the reaction of the fashionable shoppers when they see the unicorn in the stores. The tokidoki Unicorn Wand Vibrator is really unique – a unicorn’s head on a sex toy is not something you see every day!”

Patrick Pruvot, managing director of Passage du Désir, said: “We stock Coco de Mer and Fifty Shades Darker products already and have had fantastic success: we’re really impressed with the support we have received from Jade and the team. Tokidoki is the perfect fit for our style-savvy shoppers here in France. The Unicorn really has the wow-factor. We will also be running an exciting competition to celebrate the arrival of the wand. One lucky customer will have the chance to win a wand signed by Simone Legno, the creative director and co-founder of Tokidoki.”