The new French film, Pour le Plaisir, brings the origin of Womanizer to life through a personal, character-driven story that blends humour with emotional depth. Released on 6th May 2026 across France, Belgium and Switzerland, the film – directed by Reem Kherici and starring Alexandra Lamy and François Cluzet – follows a long-married couple who are forced to confront an uncomfortable truth when Fanny admits that, after 20 years together, she has never experienced an orgasm.
What follows is both intimate and transformative. Her husband Tom, an engineer, becomes determined to understand and solve the issue, setting off a journey that moves between awkward discovery, experimentation and deeper conversations about desire, communication and expectations in long-term relationships. The solution was launched in 2014, when they introduced Pleasure Air Technology, a contactless stimulation method using air pulses.
By turning this journey into a film, Pour le Plaisir taps into a growing openness around female pleasure, showing how topics once kept quiet are now driving both consumer interest and brand storytelling. For industry players, it’s a clear sign that sexual wellness is moving into the mainstream, gaining visibility and cultural relevance.
