The much-missed Scarlet Magazine has been re-launched as a digital-only title. First published in November 2004, the consumer title was billed as “Cosmo’s sexier, raunchier, cooler younger sister”. The magazine ceased publication in June 2010, a little over a year after it was sold by Blaze Publishing to Trojan Publishing. Now a new company, Scarlet Publishing, has been formed by Rebekah Billingsley, former digital publishing director of BBC Worldwide and Wes Stanton, owner of Blaze Publishing, specifically to relaunch Scarlet Magazine as a digital title.
Rebekah Billingsley believes Scarlet’s content can find more followers in digital than in print: “I have always been a huge fan of Scarlet – it is one of only two magazines I’ve been a subscriber to in my 18 years in publishing so I’m really honoured to be part of bringing it back to life,” she said. “As a magazine, it is more relevant than ever; longer working hours, online dating, Tinder, social media communication and on-demand sex are disrupting our sex lives more than ever. We’re here to help to guide our readers through the white noise to find what they want, when they want it.”
Wes Stanton added: “The digital newsstand creates opportunities for niche titles to publish and distribute in a way that was never possible with print. It allows publishers to create more focused content and grow into international markets. Demand for Scarlet Magazine with readers was always strong even when the print title shut – and by focusing on digital publishing, we can see an exciting future for this brand.”
Scarlet is dedicated to celebrating sex and relationships from a female perspective. In each edition it provides inspiration and information to help readers get what they want from their sex and love lives, with frank and informative features that epitomise the way women talk to each other when men aren’t around.
Scarlet Magazine is available now on Apple Newsstand, Amazon Kindle and Google Play priced at £2.49 per issue or £25.99 per year. For more information visit www.scarletmagazine.co.uk
