The heat is on: introducing Warm, ‘an entirely new genre of intimacy products’

Posted: February 6, 2017

Warm looks like a fashionable clutch bag but its makers say it provides an effective and discreet way to take sexual pleasure to heightened levels and that it offers an entirely new genre of intimacy enhancement. Bold claims, but if there is anything else on the market that does the same thing then we’ve yet to hear of it. Warm, in a nutshell, is designed to warm sex toys prior to use. It can also be used to store them and, at 13” by 6.5” it’s a good size for travelling, and it’s made of vegan leather for good measure, but it’s the warming aspect that makes it unique.

It was developed after a passionate evening between the company owners, who are identified only by the names Janine and LJ. The latter had decided to warm up the former’s sex toys, and Janine says this had a profound effect on her: the warmed toys delivered enhanced sensations and she also experienced a ‘deeply emotional’ reaction to his caring actions. “To have foreplay taken to such a whole new level, one that involved something being prepared completely for my indulgent pleasure, broke open my ability to receive pleasure and intimate connection in a way I had never experienced,” Janine said. “As our relationship continued I discovered passions I didn’t even know I had. One of those, I realised, was to find a way to make what I was enjoying into a marketable product so others could feel the difference too.”

Janine is a sales manager with a background in luxury salons and spas and LJ is described as having 25 years of experience in engineering, product development, and international business. The couple collaborated to create Warm Inc and its flagship product, spending two years on prototype development and testing to make their vision for Warm a reality.

The product is now on the market and LJ said: “We have been blown away by the great response and the support we are receiving.”

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