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The Calex big cat

California Exotic Novelties has announced that its latest catalogue will be the most detailed, information-filled compendium of product specifications ever compiled in the adult toy and novelty industry. In it, the firm has tried to answer every imaginable question that could be asked about a product, including exact size, weight, materials used, battery type and quantity, as well as which attributes make that particular product appealing to not only consumers, but for the retailers who stock it.

Included in the new 2009 catalogue, and online at their website, will be detailed line drawings of all the different types of vibrators and stimulators produced by Cal Exotics. “This effort is an extension of our education initiative started over two years ago,” commented Susan Colvin, founder and President of California Exotic Novelties. “Some of our products were created over 15 years ago when we started the company, and researching the complete information on some of these has been difficult, to say the least.”

She added that the company has over 3,000 products in its range: “And now we need to make sure that the world is armed with all the up to date information available about every single item we produce.”

The 2009 catalogue, plus the accompanying Excel spreadsheet, will contain every conceivable attribute on every single item sold by California Exotic Novelties. “This valuable tool will be of great value to wholesale and both bricks and mortar and online retail businesses that provide our products to consumers,” added Jackie White, Vice President of Sales.

The new 2009 catalogue will be available from California Exotic Novelties at the ANME Founders Show, which takes place from July 10th – 12th at the Warner Center Marriott, Woodland Hills, California.