Experiential retail is becoming increasingly valuable within the sexual wellness category, with brands using in-store events to drive consumer education and product engagement. Lovense and The Pleasure Chest tapped into this with “Fizzy & Frisky,” a three-city retail event series held throughout late May in West Hollywood, Chicago and New York City.
The education-focused retail events showcased Lovense’s connected product ecosystem through guided demonstrations, interactive workshops and a curated nine-product demo station. Attendees experienced app-enabled features firsthand, watching products respond to live app controls while participating in connectivity Q&A sessions and hands-on product discussions.
“What stood out most was how naturally people engaged with the products in person – asking practical questions, testing connectivity features, and spending real time at the demo stations,” says Lovense. “For us, it was a strong reminder that education-led retail experiences are becoming an important way for consumers to understand connected intimacy technology.”
Visit lovense.com for more information.
