Sex-positive platform Zandora has partnered with huge industry players, including pjur, Orion and Lovehoney Group, for The Future of Sexual Wellness survey. The international study is now live and aims to gather insights that’ll help brands better understand evolving consumer expectations. Survey findings will be published openly, giving the wider industry access to valuable data on purchasing behaviour, unmet needs and the barriers consumers face.
Open to participants worldwide, the survey is designed to capture a broad spectrum of perspectives, from existing users of sexual wellness products to those who are less familiar with the category. By widening the respondent pool, the partners aim to deliver a more complete view of consumer attitudes and demand.
Thomas Kjær, CEO of Zandora, said: “At Zandora, we believe that truly meaningful innovation in sexual wellness starts with listening. While the industry has made incredible progress in recent years, there’s still a gap between what brands think consumers want and what people actually experience in their everyday lives. This survey is an opportunity to close that gap by putting real voices at the centre of the conversation. By working together with incredible brands that are involved in this initiative, we can build a more inclusive, informed, and empowering future for intimate wellness.”
In addition to contributing to valuable insights, anonymous participants will be entered into a raffle to win a product bundle valued at more than €1,800.
To discover more, visit Zandora.
