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The 2011 ETO Award Winners

The 2011 ETO Adult Industry Awards Dinner took place in the Oasis Suite at the Crowne Plaza Hotel at the NEC on the evening of Sunday 26th June. Pipedream’s Fetish Fantasy Extreme range picked up two awards, for Best New Product Range and Innovation in Adult, while Lovehoney scooped Success Story of the Year and Best Online Retailer.

The 2011 ETO Award Winners were:

Best Adult Product – PeneXt (Planet Earth)
Best New Product Range – Fetish Fantasy Extreme (Pipedream)
Best Consumable – ID Glide (ID Lubricants)

Best Film Brand – Harmony
Best Sex Toy Brand – Rocks-Off
Best Erotic Books Brand – Xcite Books
Best Erotic Clothing Brand – Baci Lingerie

Best R18 DVD Distributor – Darker Enterprises
Best Erotic Goods Distributor – ABS Holdings
Best Overseas Distributor – Scala
Best Gay Interest Distributor – Mister B
Best Lingerie Distributor – Veritus UK

Best Retail Chain – Nice ‘n’ Naughty
Best Individual Store – Soho Original (Brewer Street)
Most Innovative Retailer – Sh!
Best Online Retailer – Lovehoney.co.uk
Best Online Resource – Sextoysbuzz.com

Best Stand at ETO Show – Net 1on1
Innovation in Adult – Fetish Fantasy Extreme (Pipedream)
Success Story of the Year – Lovehoney
Best Sales Team – Net 1on1
Services to the Industry – Simon Prescott

A full report and pictures from the night will appear in the July issue of ETO, which is due to subscribers on the 11th of that month.