Tenga has opened a warehouse and office in south-east England, dedicated to the UK market and marking a key step in the brand’s continued expansion in Europe.
The warehouse, which opened in March, services customers across the United Kingdom and the Channel Islands. As of last month, the brand also started supplying UK business customers directly from this facility, which Tenga says ensures “faster and more efficient service”.
A Tenga spokesperson told ETO: “The timeline began with our acquisition of tenga.co.uk… which was a significant step to bring the Tenga and Iroha brands closer to our UK customers. Opening a dedicated UK warehouse was a natural decision to ensure we could maintain the high-quality, direct-to-consumer service that our customers expect. This local base also allows us to directly address a key need we’ve heard from UK fans, especially since Brexit: the desire for faster and customs-free shipping.”
The new site openings have created jobs: initially a core team but eventually more staff as the brand enacts its UK growth plans. Tenga has also launched a pick-up service for UK customers, delivering to Royal Mail Click & Collect points.
The UK office and warehouse opening is part of the brand’s broader plan to expand its presence across Europe. The spokesperson continued: “Europe is a uniquely diverse market with many cultures and languages, and we believe in taking a localised approach to deliver the best experience to our customers. In addition to our UK and German offices, we’ve also opened a new Tenga Spain office in Barcelona this year, which will help us connect more closely with customers and fans on the Iberian Peninsula.”
Tenga also says that one of the main goals of opening the UK office is to strengthen relationships with local B2B partners and retailers. “We want to create more direct communication channels and provide easier access for independent stores and distributors, whether that means visiting them in person, hosting them at our office, or developing dedicated UK B2B initiatives in the future,” the spokesperson said.
For more information, see euwholesale.tenga.co.
