System Jo is celebrating its 20-year anniversary with a year-long ‘Cheers to 20 Years’ integrated marketing campaign. The initiative will include a number of strategies and engaging tactics to drive awareness and demand for the brand, including a limited-edition gift set, an international in-store sales contest, and consumer-facing social media promotions.
“2023 is the big 2-0 for Jo,” said CC Wellness general manager Brian Woolard. “The success we’ve seen is in large part thanks to the collaboration, support, and solidarity of everyone in the industry, and we look forward to celebrating together starting at ANME in January.”
The 20 Year Anniversary Gift Set is the first step of its campaign. It includes two 2 oz bottles of its all-new limited-edition flavours – Champagne and Red Velvet Cake – which have been created using the brand’s most versatile water-based formula.
“Jo has the best tasting lubes in the industry hands down,” said Mimi Anderson, chief marketing officer. “The launch of our delicious Champagne and Red Velvet Cake gift set is the perfect way to kick off our year-long celebration. We can’t wait to share more about how our industry friends and end consumers will be able to get in on the fun.”
The 20 Year Anniversary Gift Set is available now and more details about the ‘Cheers to 20 Years’ campaign will be announced in January.
