Eagle-eyed readers of last month’s issue of ETO will have spotted System Jo marketing materials prominently featured in Harmony’s new Oxford Street branch. Paul Smith visited the firm’s flagship store, which has recently moved from its previous address on the famous London street, and interviewed Harmony co-owner Jamie O’Sullivan for a three-page feature.
System Jo European sales manager Becky Buffham commented: “We were thrilled to be given the opportunity to team up with Jamie and the Harmony team at such an exciting time with their new store opening, and be on part of this journey with them.”
The display focuses on one of the brand’s latest launches, and it chose to feature the new Flavoured Clitoral Arousal Gels for the window display, bringing a fresh playful vibe to the front of store.
Jamie O’Sullivan of Harmony said: “It’s been great to partner with the Jo team on this exciting launch. Support from both Becky and Matthew has been fantastic, and we’re grateful for all their support during this extremely busy time of opening the new store.”
