United Consortium, makers of the System Jo and Dona personal care brands, will celebrate its 15th anniversary in September and it is inviting retailers and consumers alike to join the party by running an in-store display contest, with generous prizes, and a limited edition Couples Kit.
The 15 Years of Jo Couples Kit consists of six of the brand’s bestselling items: Prolonger Gel; Gelato Crème Brulee Flavored Lube; All-in-one Warming Massage Glide; H2O Classic Lubricant; Refresh Foaming Toy Cleaner; and Warm & Buzzy Clitoral Stimulant. The kit will come in a specially labelled bag featuring Jo’s new 15th Anniversary logo.
Throughout September United Consortium is running its 15 Years of Jo Display Contest, in which all of its worldwide stockists will be encouraged to create a unique display of Jo products. To help inspire creativity, the company is supplying a kit of decorative materials including Jo branded balloons, banners, buttons, and confetti. These kits are available free with qualified orders of the Anniversary Couples Kits. Participating retailers will submit photos of their displays, then at the end of the month, winning stores in each region will receive Apple iWatches for all staff members.
“We’re extremely proud to be celebrating such a big milestone,” said United Consortium CEO Mike Woolard. “We have our loyal retailers to thank for our continued growth, and I’m excited to see the range of creativity this contest generates.”
United Consortium said it will be working closely with its preferred partners to manage the distribution of the kits and collateral. These kits are available in limited quantities, so retailers are urged to order their supply as soon as possible. The company has also launched a dedicated website – systemjo.com/15years – where retailers can get information, download marketing collateral, and submit their images for the gallery. Interested retailers should contact their distributor, Jo representative, or visit systemjo.com/15years to learn more.
