Swiss Navy has announced it will be launching an entirely new collection, called Desire, in early 2021 and also enhancing its 4-in-1Playful Flavors range with new formulations.
“We are proud to introduce new additions to our impressive Swiss Navy line up,” said Briana Watkins, vice president of sales and marketing. “Our Swiss Navy 4-in-1 Playful Flavors lubricants have been requested and in high demand, so we reacted very quick. We are most excited to introduce our entirely new collection called Desire. We noticed that female wellness has evolved and there wasn’t anything in the market targeted straight to that audience. The Desire line has a very upscale, classy look with the highest quality ingredients in the market. This line stands out on its own and it will be a very refreshing look in the lubricant space.”
The Desire by Swiss Navy collection is said to be unique due to being developed by women, for women. It includes everyday essentials and solutions for fulfilling intimate desires with formulas created with the female body in mind. Swiss Navy says all Desire products are inspired by the science of desire and feature key ingredients and unique formulations to engage female consumers and their personal needs.
Acting on the latest research available, Swiss Navy’s 4-in-1Playful Flavors range of warming, kissable, massage lubes will have new flavour formulations designed to offer superior taste. Swiss Navy cites research by the Institute of Food Technologists (IFT) which indicates consumer taste trends are evolving and it has utilised a Fortune 500 food company to reformulate every flavour profile to align with what buyers will be seeking. All flavours are said to be non-staining, non-sticky, paraben-free, and sugar-free.
All new Swiss Navy additions will be launching in early 2021. Contact your Swiss Navy representative for more information or visit www.swissnavy.com
