Australia’s Sydney Mardi Gras 2021 took place last month and MD Science Lab, makers of the iconic Swiss Navy brand, were on hand to ensure partygoers had plenty of hand sanitizer and lube.
“We realise that the pandemic is still affecting so many of us around the world,” said Briana Watkins, MD Science’s vice president of sales and marketing. “Our entire team knew it was important to support events that we’ve stood behind for years.”
Sydney Mardi Gras began in 1978 and traditionally chooses themes each year. This year’s theme was RISE and was chosen to inspire and aimed to encapsulate the challenge and hardship that 2020 presented, while calling on members of the LGBTIQ+ community to rise again through love, compassion, respect and understanding.
Instead of the traditional parade making its way down a route, more than 30,000 people gathered at the Sydney Cricket Ground to celebrate, and many of the attendees were given samples of products from the Swiss Navy collection.
“We weren’t sure how this year’s festivities would go,” said Penny Clifford, Swiss Navy’s social media manager and sponsorship specialist. “But we were pleasantly surprised with the incredible turnout for all of the week-long events. We were able to sponsor and support with gifting Swiss Navy lubricants and sanitisers for hundreds of happy and appreciative party-goers.”
