With August being National Anal Health & Awareness Month, Swiss Navy believes it’s the perfect time for retailers to focus on consumers wanting to learn more about this topic, while also reminding them to keep anal health and safety practices in the forefront of their minds.
“Our team as a whole is always looking to increase awareness of overall health and safety, but during August we all tend to focus on anal play and how we can help our retail partners to be prepared for consumers wanting to celebrate and participate in honouring Anal August in all its forms,” said Briana Watkins, ACS, vice president of sales and marketing for MD Science Lab.
The company states that anal hygiene information that retail staff should know includes: the anus is self-cleaning, but it’s recommended to wash it every day with water; using soaps or harsh chemicals can upset the natural oils that the body produces to promote anal health; and excessive wiping and over-use of cleansing wipes should be avoided.
“While anal health is always important, the most common topic consumers bring up with retail staff during August is, of course, anal pleasure,” the company says. “The perianal area contains numerous nerve endings and the skin around the anal area is tender and very sensitive. This sensitivity can lead to sensually pleasing sensations. But the rectum is not self-lubricating, so retailers should always encourage consumers to add plenty of personal lubricant to their purchases.”
Watkins added: “According to research, in 2022 around 40% of people in the US reported they’ve tried anal sex. And the popularity of anal play continues to grow. That’s why we offer different types of anal lubricants and make sure that we’re aware of anal safety practices.”
Swiss Navy brand is known for its silicone-based Premium Anal Lubricant, but it recently introduced a water-based jelly formula, Swiss Navy’s Anal Jelly Premium Thick Water-Based Anal Lubricant, which the firm says has been a bestseller since day one.
“What we want retail staff to keep in mind this month is that consumers encouraged to practice safe anal play leads them to engaging in more pleasurable anal sex. And we also want them to know that Swiss Navy is always here to help,” said Watkins.
For more information on Swiss Navy products contact your sales representative and click here to see the latest Swiss Navy product range. Swiss Navy’s B2B Resource Centre can be found at https://b2bswissnavy.com
