MD Science Lab, makers of Swiss Navy products, has announced a rebranding of its social media pages to reflect the evolution of the brand.
“We wanted to start 2022 out by focusing more on one of our favorite communities,” said Briana Watkins, MD Science’s VP of sales and marketing. “Swiss Navy has always been a favorite of the LGBTQIA2S+ community and we thought what better way to acknowledge every unique individual than to rebrand our social pages as Swiss Navy Pride.”
Ellen Friedman, regional director of sales and marketing for MD Science Lab, added: “In order to capture the spirit of Swiss Navy and our approachability within the LGBTQIA2S+ community, we knew we were due for an update. We want to work together with our loyal partners to empower one another and rebranding as Swiss Navy Pride is the first step in doing that.”
While LGBT+ History Month is October in the US, February was celebrated as an annual month-long observation of lesbian, gay, bisexual, and transgender history in the UK and 2022 marks the 50th anniversary of the first Pride March in Britain. Rodney Wilson, a high-school teacher from Missouri, started LGBT+ History Month in 1994 and the celebration is now marked in countries all around the world.
“Our social community is tightknit,” said Penny Clifford, MD Science Lab’s social media manager. “It seemed fitting to create this rebranding strategy that reflects the evolution of Pride and our vision of Swiss Navy’s future.”
The Swiss Navy Pride social pages will be used to promote awareness of and celebrate the LGBTQIA2S+ community is its many forms.
For more information about Swiss Navy products visit swissnavy.com and Swiss Navy’s B2B resource centre can be found at B2BSwissNavy.com
