As the temperature drops, sales of Swiss Navy’s warming lubricants rise, according to data gathered by the company.
“We always look to our data in order to provide our customer-partners more helpful information on their purchases and planning,” said Briana Watkins, ACS, MD Science Lab’s vice president of sales and marketing. “We’ve noticed a distinct pattern showing our sales of warming lubricants rise significantly during the winter months. Of course, this intuitively makes sense, but it was very enlightening to see our data reflect this trend.”
Swiss Navy cites a report from Business.com, which indicates profits rise when temperatures drop as customers stock up: a phenomenon known as the ‘Cold Weather Effect’.
“Coincidentally, we recently added two new flavours to our award-winning 4 in 1 Playful Flavors collection, which does provide a warming sensation, and we were immediately surprised by the number of sales—but this is right in line with our data,” said Watkins. “From our original Swiss Navy Warming Lubricant to our Desire Sensual Arousal Gel, we have quite a few options for our customer-partners that match what consumers will be purchasing over the winter months ahead. We’re here to use our data to help our partners increase their sales wisely.”
To view the latest Swiss Navy product range, visit swissnavy.com and for sales and marketing resources visit b2bswissnavy.com
