To mark World Health Day on April 7th, MD Science Lab is launching its Desire Wellness Centre, which aims to provide retailers with more support and training for its Swiss Navy brand of products.
The company launched Desire by Swiss Navy, a female-focused collection developed by women, for women last year, and it has gone on to become one of its bestselling collections. This year, Desire by Swiss Navy, and the women behind its creation, are recognising World Health Day – which was created by the World Health Organization (WHO) to celebrate its founding date in 1948 – with the new Desire Wellness Centre.
“Designing a thoughtful collection of products that support women’s health has been incredibly fulfilling. And the fact that this entire line is so successful just shows how much it was needed,” said Briana Watkins, ACS, MD Science Lab’s VP of sales and marketing. “Of course, we want to do more. Which led us to create an online wellness centre that could support our retailers with training and information throughout the year.”
MD Science Lab says that as people become more aware of their health and wellbeing, wellness centres have become the preferred destination for those searching for advice, data, and knowledge. The Desire Wellness Center aims to provide retailers with intimate wellbeing information to allow them to better serve their customers as well as offering mental wellness tips. According to the 2022 State Of Mental Health In America Report, mental health in the US has continued to worsen and points to the Covid-19 pandemic as the cause.
“Mental health includes our emotional, psychological, and sexual wellbeing, so it was important to include information on this key topic as well,” said Watkins. “Our goal is to cater to retailers’ overall needs in order to help them be as successful as they can be. We hope that our online wellness centre becomes a valuable resource for our customer-partners everywhere.”
The Desire Wellness Centre can be found at www.B2BSwissNavy.com/Desire
