Swiss Navy has added additional features to its Desire Wellness Centre to mark World Health Day (April 7th). The Desire by Swiss Navy collection was launched in 2021 and the female-focused product line went on to be one of Swiss Navy’s bestselling collections, setting new sales records with its products and formulas.
The Desire Wellness Centre was launched on World Health Day 2022 to help retailers with training and support and the additional features include mental wellness tips and advice for sales staff on interacting with customers.
“While being a part of designing a collection of products that support female intimate health has been incredibly rewarding, it means more to me and our Swiss Navy team that we’ve been able to provide our retail partners with items that are much needed within this space. The success of our Desire collection sales makes all our efforts worthwhile,” said Briana Watkins, ACS, MD Science Lab’s VP of Sales and Marketing. “For the past year our online Desire Wellness Centre has provided thousands of retail staff with information, training, and sales tips. Of course, we wanted to do more. So, in celebration of World Health Day 2023, we added new knowledge to support our retail partners throughout the year.”
Swiss Navy says that with people becoming more aware of their health and wellbeing, wellness centres have become an important place for them to increase their knowledge, and the Desire Wellness Centre’s continuous goal is to provide retailers and their staff with intimate wellbeing information to allow them to better serve their customers. The company adds that feedback from the past year shows that the Desire Wellness Centre has indeed become a valuable resource for retailers everywhere. It can be found at https://b2bswissnavy.com/desire
