MD Science Lab has inked an exclusive European distribution agreement with Shots. The new arrangement began on 1st May 2021 and includes the US manufacturer’s family of brands, including Swiss Navy, and covers the whole of Europe and the UK.
Ard Vd Brandhof, Shots purchasing manager, commented: “Swiss Navy is the perfect example of how a brand should position itself and how to successfully collaborate with their partners. It’s an incredibly powerful brand, which has only grown stronger with the additions of new lines like Desire, and we look forward to making Swiss Navy the number one lubricant brand.”
Shots sales director Hein Schouten added: “We will give Swiss Navy the high level of service they are accustomed to from Shots, by going from store to store both online and offline. We have employed a dedicated team and we will roll out a special sales and marketing plan for this partnership, to give our full dedicated attention to the customer. We have been working with the Swiss Navy team, and in particular Briana, for a long time. Briana and I are a perfect match in terms of sales and marketing strategies. We have the same drive and thoughts about the business, so Swiss Navy and Shots are a perfect combination.”
“Our entire MD Science family is so proud of this partnership with Shots,” added Briana Watkins, MD Science’s vice president of sales and marketing. “I have a longstanding relationship with the team at Shots and when we began to consider this opportunity, we realised it would be incredible for both our companies. Joining forces with Shots is another example of how we continually strive to serve our customers all over the globe, and of course, our customers and their end consumers are always in the forefront of our minds.”
Swiss Navy recently expanded its production facility and increased manufacturing shifts to keep up with the continued demands of its current products and to prepare for future collections currently in development.
Shots founder Oscar Heijnen said: “This is one of the biggest contracts with an American supplier in the history of our company. The number one reason is, of course, the quality of the product, as no one in the world can put together a more beautiful product than Swiss Navy. Repeated market studies have shown that they are number one in the world and of course, any company that holds that title, needs to be in the Shots line-up. I am very proud of how our Shots crew, led by Hein and Ard, together with the Swiss Navy team, led by Briana and Ralph, have made this collaboration happen.”
The latest Swiss Navy product range can be seen at swissnavy.com and for more information about Shots visit shots.nl
