Svakom has revealed a new logo, a new colour palette and a redesigned app. “We’re excited to announce a bold new rebrand that’s all about embracing who we are: sensual, innovative, and unapologetically empowering,” a brand spokesperson said.
There’s a new font and a new quartet of colours: lavender, peach, mint and ocean. The app has been revamped to make connection simpler and control of toys easier. Packaging has also been changed, swapping shrink foil for a more consumer-focused style featuring clear instructions and updated guides. A video about the rebrand also includes clothing and accessories.
The rebrand is anchored around three core values. “Made to be felt” describes how Svakom products are designed with the senses in mind. “Radical empowerment” celebrates boldness and confidence in exploring all forms of pleasure. Finally “pleasure-driven innovation” encompasses the brand’s design evolution.
The spokesperson added: “We want to lead the future of pleasure where technology, intimacy and self-expression meet without limits. We’re building a world where sexual wellness is celebrated, where everyone feels seen and where pleasure is recognised as a powerful part of wellbeing.”
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