STM 2017 Collection: ‘styles that can go from the bedroom to the bar’
Posted: February 22, 2017
Kevco Wholesale has announced the launch of the Seven ‘til Midnight 2017 collection. The distributor says the new collection has been inspired by the spirit of rock ‘n’ roll, and it is brassy, bold, and beautiful. “Featuring a twist on the life of the modern rock star, Seven ‘til Midnight’s collection delivers fashion forward styles that can go from the bedroom to the bar,” said Kevco Wholesale. “Key trends for the collection includes wine colour pieces, warm tones, appliqué motifs, and strappy, lace up, and lattice details. Highlight of the offerings includes a collection of bralettes with matching panties. The five bralettes and panties styles feature on trend details such as appliqué and lattice back, crotchet lace, and sporty elastic in an array of spring colours.”
In addition to presenting a new collection of lingerie, Seven ‘til Midnight has also expanded its sport collection, Strike. New sports bra designs flaunt a hideaway compartment for keys and cards while the wearer works out. From sports bras and bottoms to tanks and a hoodie, the collection has been created for the active women in both regular and plus size. Seven ‘til Midnight has also expanded its sleep collection and offers rompers, short sets, and robes in in chiffon, sweater knit, rayon, and satin. New hosiery, masks, harnesses, and leg garters complete the collection.
Seven ‘til Midnight is concurrently launching its Baby Got Curves Collection, which caters to the plus size woman. It includes four styles that are available exclusively in full figure sizes. Kevco’s European sales manager Nicola Mullin commented: “I am absolutely in love with the new collection, this has been so well received in Europe and really does have something for everyone. This is a truly empowering collection and I am so looking forward to a massive year.”
Kevco’s national sales manager Lynne Seeds added: “Another amazing collection, appealing once again to all age groups. With the fantastic new lace designs, I think this will be another sensational collection.”
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