New dates have been added to the US adult industry calendar with the announcement that B2B sexual wellness trade show Stimulate will take place in Austin and Chicago in 2024, as well as Nashville, where it debuted this year.
The ‘roadshow’ will connect brands and businesses in the sexual health and wellness space through “expanded discussions around product knowledge, retail operational insight and intimate wellness education, with a highly concentrated approach to learning,” according to Nicole Leinbach, founder of Retail Minded and Stimulate.
“Stimulate+Roadshow came to life as a result of demand from established and emerging brands who want to amplify connections with retailers through heightened learning experiences, robust product training, and a nurturing environment,” she explained.
Dr Evan Goldstein of Future Method and Tiara Trudeau-Gullotta, sexologist and founder of Sultry Company, are among the lineup of experts scheduled for workshops during both dates of Stimulate+ in Austin and Chicago. Dr Goldstein will also return to Stimulate Nashville to deliver a second keynote panel for the 2024 event.
Each two-and-a-half-day event will focus on product discovery, vendor demonstrations, training sessions, and product-centric experiences. Vendor training sessions will “equip retail associates and management with fresh and insightful talking points to engage in more lucrative, meaningful conversations with consumers.”
Both shows will conclude with a retail-intense workshop presented by Nicole Leinbach, who is also a retail marketing college professor and author of Retail 101: The Guide to Managing and Marketing Your Retail Business.
“The Stimulate experience is thoughtfully rooted in connection and education, and Stimulate+Roadshow is no exception,” said Leinbach. “We look forward to elevating our concentrated approach to learning and relationship-building by partnering with award-winning brands such as Sportsheets, as well as our presenting sponsor, Nu Sensuelle.”
The events are open to retail buyers, store management, retail leaders, and industry professionals who support retail environments. They take place in Austin, TX on February 4-6, Nashville on August 5-6, and Chicago on October 13-15. Registration opens in November and more information can be found here. Vendors interested in participating should email [email protected]
