Sportsheets keeps it real with Em.Ex. launch

Posted: June 13, 2019

Sportsheets has announced it has implemented a No Digital Retouch campaign for its latest launch, Em.Ex., a range of underwear harnesses designed to fit it with wearers’ active lifestyles. Sportsheets says the range, which consists of three styles – Fit, Silhouette, and Contour – and in sizes from extra small to extra large, was created due to customer requests. It is made from a special wicker material that was chosen to keep the wearer’s body cool while being worn during errands and into extracurricular activities.

Sportsheets president Julie Stewart explained: “When we were designing Em.Ex. we wanted to keep the wearer in mind. Traditional strap-on harnesses weren’t designed for long wear. We wanted to cover that missing gap. For someone with an on the go job or someone who is wanting to be their authentic self every day of the year, Em.Ex. was made for you.”

All images in the marketing for Em.Ex., including the packaging, social media, and print, will not be digitally altered. Sportsheets marketing director John Turi said: “We wanted to keep pushing the boundaries for the adult industry. We, as a company, are starting to move away from the highly photoshopped images you see. We want our images to be real, natural, and straight from the camera. From the feedback, we are hearing the direction we are heading in seems to be the right one.”

Em.Ex. will be launched at July’s ANME Show though pre-orders are being taken now. Contact your distributor or sales rep to learn more about the brand.