In what is surely the highest profile endorsement of a sex toy by a celeb so far, Lily Allen has collaborated with Womanizer to create her own product, the limited-edition Liberty. After the pre-launch on October 22nd, Liberty by Lily Allen will be available to all B2B partners from November 23rd, 2020 and will retail at £69.
The limited-edition Liberty model comes with a magnetic cap and six intensity levels and simple two-button operation, and its light weight is said to make it perfect for travel and discreet in handbags. Together with Lily, Womanizer created new packaging and a bold colour scheme for the product itself and Lily joins the company as ‘Chief Liberation Officer’, leading the charge on its #IMasturbate campaign, raising awareness for sex positivity and female masturbation.
Lily’s relationship with Womanizer began when she mentioned using its products in her Sunday Times bestselling memoir My Thoughts Exactly. Talking about discovering her own sexual pleasure while on the Sheezus tour, she wrote “And since you ask if I had to pick one vibrator above all the others, I recommend the Womanizer”.
Lily added that “Womanizer can give you an orgasm within a short time and even multiple ones.”
Johanna Rief, head of sexual empowerment at Womanizer said: “We were extremely excited to hear that Lily was writing and raving about our brand and the products. Especially, in the context of owning and defining one’s personal sexuality, from our experience something that women, in particular, struggle with. For us Lily is the embodiment of our brand: brave, honest, authentic and approachable. We are happy and thankful that we share the same mission which is to wipe out the social stigma around sexuality and pleasure and make sure that future generations grow up in a more liberal and open-minded society,”
According to a recent Womanizer survey with 7,000 men and women from 14 countries, the international masturbation gap between the genders is still 68%. Men engage in the act about 156 times per year, while women only engage around 50 times a year on average. Lily and Womanizer want to challenge existing assumptions and myths with the #IMasturbate campaign and invite people to reflect on their own, often negative attitudes towards this topic.
“Sex toys are still seen as a taboo subject because they are related to masturbation and female pleasure,” said Lily. “Female pleasure in itself is a taboo subject. The only way to make taboo subjects no longer taboo is to speak about them openly, frequently and without shame or guilt.”
