Sliquid Splash & Smooth boast 100% natural & vegan formulations
Posted: October 3, 2014
Sliquid provides what it claims are some of the only 100% vegan options in the feminine wash and shave cream categories. Sliquid Splash and Sliquid Smooth are spa-quality products that have been formulated from plant-based alternative ingredients.
The company claims that the animal product eliminated from the products tend to be aggravate sensitive skin, which in addition to the company’s lanolin-free standard ingredient list should provide a great option for the sensitive vegan or consumers seeking an alternative.
“Naturally Sliquid would never formulate our shave products with lanolin because it is a byproduct of sheep’s wool, so we set to work to develop a comparable – and better! – alternative for shoppers who are more selective about their body products,” Sliquid VP of sales and marketing Michelle Marcus said. “We’ve found this to be a key selling point when educating both retailers and consumers about how Sliquid Smooth differs from most other shave creams out there. Ingredients like lanolin can irritate sensitive skin, especially in our most delicate areas, and we’re proud to educate consumers to help them make a more cognizant choice.”
Sliquid Smooth is a naturally superior shave cream that maintains its velvety texture with the addition of botanicals and plant-based ingredients, including aloe vera, vitamin E and green tea extract. Lanolin, which is found in most shave creams as a moisturising agent, has been replaced with rich mango, shea butter and essential oils, which helps ensure a soothing and soft glide.
Sliquid Splash feminine wash cleanses with organic, plant-based ingredients chosen for their soothing and aromatic properties. The balanced scents are subtle yet fragrant and provide yet another gentle and natural alternative to the traditional.
“As our presence expands into international markets, we’ve found that this attention to body-safe and natural formulations has helped secure loyal relationships not only between Sliquid and our fans, but among consumers and retailers as well,” Sliquid CEO Dean Elliott said. “We’re quite proud of the Smooth and Splash lines; both are free of harsh and drying ingredients found in common soaps and foams and the response since their debut has been phenomenal.”
Sliquid Splash and Sliquid Smooth are part of the Balance series of spa-inspired body care packaged in opaque bottles that artfully match the sophisticated blends inside. Merchandised for adult and mainstream retail, Sliquid Balance offers stores a luxury crossover range that appeals to discerning shoppers.