Sliquid assets: Net 1on1 adds new T-Lube plus more flavours

Posted: January 30, 2018

Net 1on1 has announced that it is expanding its Sliquid range with two flavoured all-natural lubes and Buck Angel’s T-Lube, which is designed as a daily moisturiser for trans men. Net 1on1 has been exclusively distributing the Sliquid range in the UK since 2014 and the two new additions to the six-strong Sliquid Swirl line are blackberry fig and tangerine peach.

Sliquid has created Buck Angel’s T-Lube with adult icon Buck Angel. It is a daily intimate lubricant and moisturiser for trans men who are experiencing regular or periodic dryness due to testosterone replacement therapy, or any other reason.

Net 1on1 head buyer Danielle Warn said: “We love taste testing Sliquid lubes in the office – they are made of such high-quality ingredients that you can actually lick and taste test them like ice cream. And while I must admit, some of the flavours in the Swirl range are arguably tailored more for an American audience, that has never stopped all six versions selling equally well on the UK market too. Consumers are ready for wilder, more experimental tastes than the usual strawberry and cherry tones, so the new blackberry fig and tangerine peach lubes will fit right in with the strawberry pomegranate, pink lemonade or cherry vanilla ones that we already stock from Sliquid.

“We were also so thrilled to first hear about Buck Angel’s T-Lube launched by Sliquid specifically for trans men. The sex toy industry really needs to get with the times and start designing, producing and marketing toys for the trans community, it’s 2018 after all. Sliquid’s special formula is Aloe Vera and carrageenan based and can be used both as a daily moisturiser or as an intimate lubricant providing long lasting natural comfort for trans men throughout the day and night. As Sliquid’s brand ambassador, Erik Vasquez, said recently, the trans community is forming an emerging market within the adult industry, the demand for toys and other essentials is growing steadily. We, at Net1on1, believe in equality wholeheartedly, and equality comes by acknowledging the needs of groups that are marginalised by the mainstream. We are glad that thanks to Sliquid and Buck Angel, we can now offer a lubricant range that is just a bit more equal than it was before.”

Net 1on1:

[T] 01273 830280