JO has officially made its global debut in intimate skincare with Vitalize. Building on decades of leadership in safe, body-friendly lubricants, the brand is now extending its expertise into everyday intimate care, offering clean, clinically-tested formulations for the first time.
“Adult retail has always been about confidence and connection,” said Kong Son, Vice President of Sales at CC Wellness. “With Vitalize, JO is expanding that confidence into everyday care, giving retailers a premium, clinically tested offering that speaks directly to the needs of today’s shopper. This is a significant category expansion moment for the industry.”
Designed to meet growing consumer demand for elevated intimate wellness, JO Vitalize launches with two pH-balanced products that support a modern, flexible care routine. The Nourish Restoring Moisturizer is a lightweight, fast-absorbing cream formulated with hyaluronic acid, squalane, vitamin E and prebiotics to soothe dryness caused by hormones, friction or shaving.
The line also includes the Balance Refreshing Mist, a rosewater-inspired, no-rinse mist that instantly refreshes and naturally reduces odour. Quick-drying with a subtle, natural scent, it’s perfect for after intimacy and workouts, or for use on the go.
To place orders, reach out to your preferred JO distributor or contact your JO representative.
