Shots is taking pre-orders for its Le Desir Sexy Calendar, which is an Advent calendar designed to deliver eight days of fun.
“The decision for making the calendar consist of just eight days, was a conscious one and it comes with several advantages,” according to Shots. “First of all, the approach of the calendar is different. When you give an advent calendar on Christmas Eve, you’re always behind because Advent are the days leading up to Christmas. So, with eight days on your calendar, you can give it as a Christmas gift and count down to the end of the year. Next to this, when you oblige yourself to 24 items, it’s hard to assure that all items are of great quality. The goal of this calendar was different.”
Leandra Burgers, lingerie designer at Shots, added: “We wanted to make a lingerie calendar that breaths quality. With eight items, you have more than enough days of fun, but you don’t have to put in any bad quality items to fill up the boxes. When you have 24 items, there might be some you don’t like and have to give away. These are eight items you want to keep for yourself.”
An additional selling point is the sleeve of the calendar is interchangeable. On one side are Christmas decorations but on the other it is black with golden flowers. Shots says this makes it a perfect gift for the holidays and the rest of the year as well. So retailers who don’t sell out of their stock in the lead-up to Christmas can flip the sleeve and sell it afterwards.
The calendar consists of two drawers with four boxes each. They include four lingerie pieces from Le Desir and four accessories, such as a bullet vibe and a wand. Also included in the boxes are cards with spicy text to get the customer in the mood.
“We always want to make people feel sexy and confident,” said Leandra. “Our lingerie is made with love and passion, and we want our customers to feel that as well. By adding these cards, we hope to give a little bit of extra sexiness that comes with these secretive boxes. We truly believe that the goal of lingerie is to make you feel desired and what better way to do this than with these mood cards.”
Deliveries will begin in September. For more information contact your account manager or visit www.shots.nl
