Shots has announced the opening of Shots China, a strategic expansion that strengthens its global operations.
The launch builds on the company’s existing operations in Europe and North America, creating an integrated presence across three continents designed to accelerate innovation and streamline international logistics.
“The opening of Shots China is not about becoming bigger. It is about becoming better,” said Hein Schouten, CEO of Shots Europe. “By bringing product development, sourcing, quality assurance, and supply chain operations closer together, we can move faster, innovate more effectively, and provide stronger support to our customers worldwide. This investment strengthens our ability to help retailers and distribution partners compete in an increasingly demanding market.”
Ruben Deitz, CEO of Shots America, added: “Over the past decade, Shots America has played an important role in expanding the scale and international reach of our organisation. The opening of Shots China builds directly on that foundation. Together, our operations across Europe, North America, and Asia create a truly global platform that strengthens manufacturing partnerships, accelerates development, and allows us to support customers on a much higher operational level.”
