Celebrating 30 years in business, wholesaler and distributor Shots is staging a in-house B2B trade show at its Dutch HQ. Between 8 and 12 September, visitors can experience product showcases from many of Shots’s partner brands, as well as education sessions with experts, marketing strategy insights, one-on-one meetings, networking opportunities, launches and exclusive discounts.
The event also celebrates the 10th birthday of Shots America, and looks back at the career of Shots boss Hein Schouten, from starting as a sales representative more than 13 years ago to becoming sales manager, sales director and (since 2022) CEO.
Following the trade show, there’ll be a party on the evening of 12 September.
A Shots representative said: “From the golden age of VHS, through the DVD era, to today’s booming market in sexual health and wellness, our industry has undergone a complete transformation. Retailers, suppliers and consumers have evolved together, constantly adapting to changing technologies, values, and needs. At the forefront of this revolution stands Shots. What began as a small, cheeky initiative in the Netherlands has grown into a globally recognised powerhouse, shaping trends and setting the standard for excellence across the adult retail landscape.”
For more information, contact your Shots account manager or email marketing@shots.nl.
