To mark coronation day, online retailer SexToys.co.uk has taken to the streets of London with a new campaign aimed at reminding British pleasure-seekers that orgasms should be a right, not a privilege, and available to all, equally.
SexToys.co.uk’s message features a crown discarded in a bathroom sink surrounded by luxury pleasure products, after a hedonistic night of pleasure. The words ‘LONG LIVE THE KING’ are printed across the image, with a ‘fuc’ preceding the last word.
The posters appeared throughout London, first in tattoo parlours and underground punk rock clubs, then outside Piccadilly and even at Buckingham Palace in a guerilla-style protest. Organisers say the event attracted the attention of dozens of curious British pleasure-seekers, as well as, briefly, the police.
SexToys.co.uk says it believes that everybody’s pleasure is equally important – from king to underling, princess to seamstress, and count to accountant.
Tera Masters, managing director at SexToys.co.uk, said: “It was really very considerate of England’s new king to schedule his coronation for the beginning of Masturbation May. Very generous. He’s given us an extra holiday, and we know exactly how the increasingly horny British public is going to use them. So, make the most of the code ‘sextoys’ to get 20% off your order. Never mind the bollocks, let the nation unite under a single sentence: long live the fucking.”
