Sextoii aims to brings gamification to sex toy buying

Posted: March 31, 2017

A new mobile app has been launched for the sex toy retail market. Sextoii had a soft launch just before Valentine’s Day this year and will have its commercial launch in April. Once downloaded, the app, which is available for both Apple and Android phones, presents users with a curated selection of sex toys, accessories and consumables. The app includes gamification which will be familiar to anyone with Tinder on their phone – swipe left to ignore a product, swipe right to add it to your wishlist or click on the image to find out more about the product.

Ben Lambert, CEO of Sextoii, said: “We’re excited by the early engagement we’ve seen on SexToii. Customers love how quick and fun it is to browse and buy sex toys on their mobile.”

The app doesn’t require users to sign in or create an account so they can browse anonymously. Once users have their products selected, checkout happens inside the app and products are dispatched by Sextoii’s retail partners. Sextoii can be downloaded from Apple and Android stores and can be found on social media at: and