The organisers of the Sexpo health, sexuality and wellbeing consumer event, which has been running in Australia since 1996 (and under licence in South Africa since 2007), have announced that their plans to expand into the UK are accelerating now that this year’s Erotica has been cancelled.
HGC Administrative Services, which owns the Sexpo trademark in most countries of the world, is also the owner of Australia’s largest chain of adult stores and has a number of other interests outside the adult sector. The company says this allows it to ride out any short term fluctuations in the market, where others may not be able to, and it has the required cash reserves to make Sexpo a success in the UK. It is now seeking a partner to move forward with, either under licence or in a joint venture arrangement.
Anyone interested in finding out more information about the proposal should contact David Ross, HGC’s business development /international licensing manager, on +61 3 9663 2533 or email [email protected]
According to HGC, Sexpo regularly attract over 40,000 paying visitors, around half of which are female. In Australia, the event is staged in Melbourne, Sydney, Brisbane and Perth and Tasmania will host its first show in April 2014. In South Africa it takes place in Johannesburg, Cape Town and Durban.
ETO has heard whispers that 2015 could also see another addition to the UK’s adult consumer show calendar but unfortunately we’re sworn to secrecy at this point…
