Sex toy design consultancy Sated Design has reported that lockdown has very good for business. The Devon-based company specialises in designing adult toys and pleasure products and it has been helping clients develop innovative products for over a decade, many of which have gone on to win coveted industry awards. Its clients range from large international companies to SMEs and lone private inventors.
Director Chris Howsam has enjoyed an extensive career in product design spanning 35 years and, with his team of designers, he offers a range of services to those looking to develop the next big thing in pleasure products. “What we do at Sated is quite unique,” said Chris. “A sex toy has an intimate and personal context that makes them unique to each user. The designer has to be tuned in to the unique ergonomic and psychological aspects of a sex toy and the way in which the user interacts with it. For every new innovation in our lives there will be someone thinking about adapting it into a sex toy.”
Since lockdown in March, Chris says Sated Design has seen a significant increase in enquiries from lone private inventors with an idea for a new product. “We’ve also had enquiries from companies who have a product range already but used their time in lockdown to review what they offer,” he said. “Coupled with this has been an increase in web traffic to our site sateddesign.com which is up 30% for the same period last year. There have been some outstanding innovations over the past years: products are now more stylish, safer, cleaner and easier to care for than ever before, resulting in increased sales globally. Sated Design has been at the forefront of these changes, often pushing the boundaries with complex mechanical design and aesthetic styling.”
Chris says he is often asked for advice from aspiring inventors who are starting out in the world of sex toy design and his response is always the same: “Keep an eye on the latest advances in manufacturing, electronics, materials, and trends because all of these can be the catalyst for great ideas for sex toys. Don’t be shy and don’t be afraid to try things because if you want to improve people’s wellbeing and enjoyment of life through sex toys you design then you might learn a few things for yourself along the way.”
For more information visit www.sateddesign.com
