Net 1on1 has announced it has introduced some of its bestselling Loving Joy products in fresh new colours for the spring and summer seasons.
“Due to Covid restrictions, a lot of trade has moved online which allowed us to monitor consumer trends really closely,” said Net 1on1 sales manager Sebastian Gonzalez. “Over the last 12 months we’ve noticed a huge increase in demand for some essential, bread-and-butter type of products. I’m talking about products that have been in circulation for years with steady, but not necessarily extraordinary success suddenly becoming extremely popular again. This is probably because being locked up at home prompted a lot of new consumers to explore the sex toy market – great news for our industry.”
Gonzalez added that the influx of new customers prompted the wholesaler to introduce new colour options: “As product development tends to go, we often went with black, for example, simply because we knew that that will always be popular and it’s a safe unisex choice,” he said. “But now we could go wilder so our absolute bestselling black 6-inch silicone dildo just received a bright pink and a gorgeous midnight blue sibling.”
The Mini G-spot vibrator that was first launched in an eye-catching orange now be specified in black, silver, gold, rose gold, or purple and the Jessica Rabbit range has also been expanded: “We always talked about adding more colours to the Jessica Rabbits,” continued Gonzalez, “and this year has given us the opportunity to do just that. We took the most popular SKUs and paired them with a new colour, like purple, black or silver. It’s great to see a well tried and tested range like this one thrive and find a new audience in 2021. All these new products come boxed in the updated Loving Joy packaging style that looks great on slatwalls, and they are all available in our Tiered Pricing scheme – giving retailers an excellent and competitive price point that will produce them a healthy profit while not leaving their shoppers out of pocket either.”
Net 1on1:
[T] 01273 830280
