Scala takes award-winning stand to eroFame

Posted: September 11, 2012

Following their success at the recent ETO Show, which culminated in Scala Playhouse being awarded Best Stand at the Show, the company will be presenting an even larger version at eroFame in Hanover next month.


Scala Playhouse introduced a completely new concept for their stand at June’s ETO Show. It enabled the firm to highlight specific brands from their collection, with a sampling of products from each label presented on pillars for customers to interact with. There were also meeting areas set aside so that visitors were able to sit down for detailed discussions with the sales representatives.


Scala’s Rick Zwaan commented: “We received much positive feedback about the new set-up. The ETO Show was a successful debut for this new formula and we were very pleased to receive an ETO award for Best Stand. We will take the new formula to the next level during eroFame by filling the stand with a giant bar making this the perfect area to have business meetings in a more relaxing atmosphere.”


For further details on Scala Playhouse’s presence at eroFame contact the sales team on 01675 430300 or email