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Scala Playhouse unveils new pricing structure

Scala Playhouse has announced that it has reduced the prices of a significant number of its products and it is offering customers a selection of ToyJoy branded products free of charge when they place a qualifying order. The firm stated that it is continually looking at ways to improve its business and the new pricing structure is one of the first initiatives to be implemented by Berry Koldewijn [pictured], who was appointed director of wholesale at Scala Playhouse in May 2013.

Koldewijn came from the retail arm of the Beate Uhse group, where he spent the last eight years, and he said at the time of his appointment: “Because of my extensive experience in retail I know how to communicate with entrepreneurs but I am also aware of the needs of their customers.”

Scala Playhouse customers can see the company’s revised prices at www.scalaplayhouse.com and the first 100 customers to place an order worth more than €1,000 will receive ToyJoy products with a retail value of €139 free of charge.