Scala Playhouse appoints new director of wholesale

Posted: May 29, 2013

Scala Playhouse has appointed Berry Koldewijn as its new director of wholesale, where he will work alongside Beate Uhse CEO Serge van der Hooft. Koldewijn has been working for Beate Uhse for eight years. He was previously responsible for the retail part of the group, where he achieved great success. Now he has joined Scala Playhouse, the wholesale arm of the company, his expertise in sales, retail and merchandising is expected to be a great asset to the firm.

“My main focus will be on the professionalisation and the international expansion of Scala Playhouse,” said Berry Koldewijn. “Because of my extensive experience in retail I know how to communicate with entrepreneurs but I am also aware of the needs of their customers. Also the market is changing and will keep on changing quickly, so it is important to focus on this growing non-traditional market. Scala Playhouse is consistently working to meet the demands of the market and is ready to serve the latest, suitable products and give you the best service possible.”

Serge van der Hooft, CEO of Beate Uhse, added: “Berry has a large knowledge of the erotic market and its products. His retail experience is a valuable asset to our company and with his expertise we will be able to achieve our goals. We welcome Berry to the team and wish him the best of luck in his new position.”