Scala Fair surpasses expectations

Posted: September 15, 2016

Scala Playhouse has declared its September Fair a huge success. The fair had as its theme ‘Welcome to the Future’ and the distributor transformed its showroom in Almere, the Netherlands, into a futuristic world of pleasure, offering visitors a glimpse of state-of-the-art new releases and the most innovative products in the Scala Playhouse range. The company said the fair, which was staged on 4th and 5th of September, surpassed its expectations and highlights included the two new ToyJoy collections, Ladou by ToyJoy and Lil’ Berries by ToyJoy, which both received praise from guests. “These premium silicone pleasure providers are an irresistible combination of quality and style, having premium silicone exterior and powerful functions, plus a beautiful design that will definitely catch the eye of your consumers,” said Scala Playhouse.

Guests were also introduced to the latest products from the distributor’s suppliers, including CalExotics, Doc Johnson, and Pipedream, and take part in the futuristic themed events and entertainment. “Even the hospitality had a futuristic touch, with a special ‘Ice Wizard’ that transformed fruit skewers into a unique treat using dry ice, including mysterious smoke clouds and effects,” Scala Playhouse said. “And at the Scala Party, which was held in an amazing party tent, guests were entertained by a LED-light artist, who perfectly matched the playful vibes of the Luz by ToyJoy collection, which also features a unique LED-ambience light detail.”

Scala Playhouse concluded: “We are thankful for the great fair turnout and are thrilled visitors loved the theme, the new releases and all the special events. A lot of effort goes into the planning of each fair edition and it is truly rewarding to see everything come together and result in another fantastic Scala Fair. Thank you once again!”

A report from the event will be included in the next issue of ETO.