As previewed in the May/June edition of ETO, Satisfyer unveiled its new flagship store concept at EroSpain.
The brand’s immersive installation offered the trade a first look at the style of Satisfyer’s upcoming mono-brand stores, which will be rolled out in cities across the world later this year.
At the same time, Satisfyer also announced the launch of its €750 million global investment programme, which includes 5,000 “shop-in-shops”, tailored to support adult retailers with free furniture, competitive pricing and guaranteed margins.
“Our aim is nothing less than a full reinvention of the industry – making pleasure modern, inclusive, and accessible,” said Satisfyer CEO Sven Pelka. “EroSpain was the perfect platform to share this vision and kick off the next chapter.”
